Urban style brings the gritty vibe of the urban context indoors, its influences are from industrial warehouse conversions and the modern designer lofts of London and New York. The urban interior often includes a healthy dose of artistic indulgence and has a distinctly cosmopolitan feel, drawing its inspiration from elements of industrial, minimalistic modern, glamorous chic and edgy experimental design.

With this industrial focus, the primary materials used in urban style are timber, metal, polished concrete and exposed brick over laid with luxe textiles, organic textures and soft furnishings. Avant-garde photography and abstract art add a dash of colour to an often neutral colour scheme to complete this sophisticated style.